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Marketing & Sales

Prospecting Database

Why Is This Important?

Fielding incoming responses to ads for homes or spaces can be a bit of a disjointed process. It includes multiple conversations across several communication channels like Facebook, email, text and phone calls. There's a lot of little bits of data to manage and keep track of and there are several people involved in the process including the buyer, the park manager and the offsite managers, at a minimum. At the end of the process, the data about all the prospects we didn't close lands in a trash can or it's "locked away" in one of those channels or a file cabinet.

What Does Success Look Like?

Success here includes capturing data about prospective buyers in a database that's quickly and easily accessible by all the managers. The prospect database includes contact information about buyers and some details about what size home they need, when they want to move, perhaps what they can afford, their source of income, etc... Having this data available to us means we can quickly market a new home or empty space to people we've talked with previously, which should improve our sales effectiveness.

Key Success Objectives
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  • The park manager will ask all prospects to visit the website and register (or the manager will register for the prospect)

  • The manager will ensure any prospect who registers on the website is contacted within 24 hours.

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